YOLÉ THAILAND × WBCC 2026

Competition Step-by-Step Hub

Follow the 3 simple steps below in order. Everything you type or tap auto-saves across phones and laptops.

📍 Step 1: Mall Visit — Sun 15 Nov

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Siam Paragon (4F) & CentralWorld (7F)

🏆 Step 2–3: Competition — Sun 6 Dec

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Wellington College International School Bangkok

🧭 Top 6 Menu Tabs (Left to Right in Chronological Order — Tap Any Tab):

1

Step 1: Collect Real Store Data → 📱 1. Mall Visit

Visit Siam Paragon (4F) & CentralWorld (7F) on Sun 15 Nov, pick the branch, and complete Boxes 1–6:

1️⃣ Count Traffic (10 Mins)

Start the 10-min timer and tap + for passersby, lookers, buyers, plus Yo-Chi & Thank You Cup queues.

2️⃣ Record Real Menu Prices

Type real THB prices from the menu board (Cup S/M/L, Ibiza, Cone, toppings, oat-milk) & rival prices.

3️⃣ Snap 6 Evidence Photos

Horizontal shots: storefront, menu prices, "0% Sugar" sign from 5m, cup in hand, counter promos, rival queue.

4️⃣ Ask Staff 5 Quick Qs

When quiet: #1 bestseller, oat-milk popularity, busiest vs. quietest hours, 0% sugar awareness.

5️⃣ Ask 2–3 Customers

Why Yolé today? Did you know it's 0% added sugar? Save exact customer quotes for your slides!

6️⃣ Supermarket & Online

Check Gourmet Market / Tops freezer (any Yolé pints?) + check LINE OA, IG, TikTok & GrabFood.

⬇

2

Step 2: Solve the Case & Build Slides → 🧠 2. Case Day

Sun 6 Dec (4 Hours): Judges read every slide deck without presenters to choose the Top 5 finalists!

🤖 Step 1: Paste Case → 1-Click Send to AI

Paste Yolé's problem, click "Copy Case + Mall Data", and paste into AI chat to generate your tailored strategy, math & 12-slide draft!

🎯 Step 2: Lock In 1-Sentence Answer + 3 Pillars

Write your agreed big idea and 2–3 Action Pillars on the hub so every teammate building slides stays aligned.

💰 Step 3: Verify Profit & ROI Numbers

Enter stores, cups/day, price & budget so every slide shares identical Revenue, Net Profit, ROI % & Payback.

📑 Step 4: Tick Off All 12 Slides → Export PDF

Build your 12 slides in PowerPoint/Canva with full-sentence headlines, check standalone clarity, and submit.

⬇

3

Step 3: Practice Q&A & Live Pitch → 🎤 3. Pitch

Practice judge questions beforehand, and time your 8–10 minute live pitch in the Top 5 Final Round:

🎲 Random Judge Q&A (45s)

Tap to draw a surprise question from 10 tough judge prompts and answer crisply under 45 seconds.

🗣️ 4-Part Speaking Script

Split roles cleanly: Hook & Problem (2m) · Mall Insights (2m) · Solution Pillars (3m) · Financials & Close (2m).

⏱️ Live 8–10 Min Stopwatch

Shows who is speaking now, turns gold near target time, and flashes red at the 10:00 hard limit.

🖼️ View Single-Sheet Printable Infographic Poster (Click to expand)

Yolé WBCC 2026 Team Playbook Infographic

📈 Our Progress

Mall Visit — Siam Paragon

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Mall Visit — CentralWorld

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Judge Q&A Answers

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Case Day Slide Checklist

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🍨 Live Web Pitch Deck, Templates & Backup

🍨 Open Feel-Good Web Pitch Deck (Live!) 🎨 Feel-Good Canva Import (.pptx) 🎨 Edit Feel-Good Deck in Canva 📑 Classic Deck (.pptx) 📊 Excel Model (.xlsx) ⬇️ Backup All Data (.json)

1. Count 2. Prices 3. Photos 4. Staff 5. Customers 6. Check

1. Count Storefront Traffic (10 Mins)

Siam Paragon

Stand 10–15 m away so you don't block the shop. Start the 10-minute timer and tap + to count.

⏱️ Shared 10-Min Timer

10:00

Time observed Minutes counted

–Stopped %
stopped ÷ passed

–Buy %
bought ÷ passed

–Close %
bought ÷ stopped

–Est. Cups/Day
rate × 12 hrs

👥 Optional: Tally Who Bought (Students, Tourists, Female/Male…)

2. Write Down Real Menu Prices (THB)

Siam Paragon

Look at the menu board and type real prices (numbers in THB).

Cup — Small Cup — Medium Cup — Large Beat of Ibiza Cone Bubble Up (Waffle) Extra Topping / Sauce Oat-Milk (Vegan) Extra Take-Home Pint Sold? Calorie Text on Menu Current Promotions

Nearby Competitor Prices (Same Mall)

Yo-Chi (CTW 2F Groove) Thank You Cup (Paragon G / CTW 7F)

3. Take 6 Evidence Photos

Shoot horizontal (landscape)

4. Ask Staff 5 Quick Questions

When there is no queue

5. Ask 2–3 Customers

Quotes look great on slides!

Say: "Excuse me, we're high-school students doing a project on Yolé. Could we ask 3 super quick questions?"

Why did you pick Yolé today instead of Yo-Chi, Thank You Cup, bubble tea, or açaí?
Did you know Yolé has 0% added sugar?
What would make you buy Yolé more often?

6. Quick Store, Supermarket & Online Check

Siam Paragon

"0% Sugar Added" sign is hard to spot from 5 metres away Customers take a long time deciding at the menu Staff suggested extra toppings / sauces Staff mentioned LINE OA / stamp card Staff offered free tasting samples Not enough seats — people have to walk & eat

Taste notes (Yolé froyo vs. oat-milk vs. Yo-Chi / Thank You Cup) Biggest problem or opportunity we noticed here

🛒 Supermarket Freezer Check (Gourmet Market Paragon / Tops CTW)

Are Yolé pints/bars sold in the supermarket? Details (Yolé price, or other healthy ice-cream brands in freezer)

📲 Online Check (Can do at home — shared for both malls)

LINE OA (@yolethailand) & Promotions Instagram & TikTok (@yolethailand) GrabFood / LINE MAN Delivery

📋 Export Mall Visit Summary

⏱️ 4-Hour Case Countdown (Shared)

4:00:00

Step 1: Case Problem Step 2: Our Plan Step 3: Profit Math Step 4: 12 Slides Mall Evidence

Step 1. Paste Today's Case Problem

First 15 mins

Paste or type the problem Yolé gave today

❓ Main question to answer 🎯 Target goal / KPI 💰 Budget given (if any) 🚧 Rules / Things we cannot do

🤖 Fast Track with AI Assistant

Click below to copy today's Case Problem + ALL of your Paragon & CentralWorld research data in one click, then paste it into our AI chat!

Step 2. Our Winning Plan

Keep it clear & focused

Our 1-sentence answer (put this on Slide 1 & Slide 2!)

Action Pillar 1 Action Pillar 2 Action Pillar 3 (optional)

Step 3. Profit & ROI Calculator

Use these exact numbers on your slides

Adjust the boxes below. Every result updates automatically so your team's slides never contradict each other.

Stores included Cups / store / day Avg price / cup (THB) Expected sales growth (%) Extra THB per cup (upsell) Gross profit margin (%) Upfront budget / cost (THB) Monthly running cost (THB)

Extra Revenue / Year–

Extra Gross Profit / Year–

Year-1 Net Profit–

Year-1 ROI–

Payback Time–

Growth Needed to Break Even (1 Yr)–

Case	Sales Growth	Year-1 Net Profit	ROI	Payback

Step 4. 12-Slide Deck Checklist

0 / 12 ready

Judges read your slides without you in the room to choose the Top 5. Write a clear 1-sentence headline per slide and tick ✅ when done in PowerPoint/Canva.

✅ Final Check Before Submitting Deck

🍨 Launch & Edit Live Web Pitch Deck 🎨 Feel-Good Canva Import (.pptx) 🎨 Edit Feel-Good Deck in Canva

🔎 Quick View: Our Mall Visit Data

Auto-pulled from Step 1

WINNING CASE COMPETITION PLAYBOOK

🎯 How to Pitch a Business Case (8–10 Minutes)

Solving a real business problem for Yolé Thailand is completely different from pitching a startup to investors. Here is the exact 6-part consulting formula that wins Business Case Competitions.

❌ NOT an Investor Startup Pitch You are not startup founders trying to raise capital in exchange for equity, and you do not need to spend 3 minutes explaining what Yolé is or how big the global ice-cream industry is.

✅ A Business Case Pitch (Your True Role!) You are Young Strategy Consultants advising Yolé’s Executive Team & Judges. They already know their brand — they want to know: “What is our real bottleneck right now, and how does your practical, budgeted plan solve it profitably?”

⏱️ Time Split 1. Big Answer 2. Root Cause 3. Target & Why 4. Action Pillars 5. Financials 6. Timeline & Risk ⚠️ 3 Traps

⏱️ Recommended 9-Minute Stage Pacing (Leaves a Safe 60s Buffer Before 10:00!)

12-Slide Alignment

1. Answer~1.0m · S1–2

2. Root Cause~1.5m · S3–4

3. Target~1.0m · S5–6

4. 2–3 Action Pillars ⭐~3.2m · Slides 7–9

5. Financials~1.3m · S10

6. Rollout~1.0m · S11–12

💡 Tip for Round 1 (Deck Reading): Remember that judges read your slide deck silently without presenters first to pick the Top 5! Following this exact 6-step order makes your slides effortless to skim in 3 minutes.

1

Open with Your "1-Sentence Big Answer" Immediately

⏱️ ~1.0 Min 📑 Slides 1 – 2

Never save your conclusion like a mystery movie! Winning case teams state their complete answer in the first 60 seconds.
Tell the judges right away: (1) Today’s core problem → (2) Your named 2–3 pillar strategy → (3) The exact measurable result & timeframe.
Once judges know where you are heading, they relax and follow every supporting slide effortlessly.

🗣️ Stage Script Starter (Say It Like This): “Good afternoon, judges. Today Yolé faces a clear challenge: [restate case problem in 10 words]. Our answer is the [Campaign Name] strategy — a 3-pillar plan focused on [Target Customer] that will lift store sales by [+X%] and deliver [+Y M THB] in net profit within 12 months.”

2

Diagnose the "True Root Cause" Using Your Real Mall Evidence

⏱️ ~1.5 – 2.0 Mins 📑 Slides 3 – 4

Don’t just repeat the case background — uncover why the bottleneck exists in customers’ real behavior.
Your Team’s Secret Weapon: Show the primary data you collected in person at Siam Paragon (4F) and CentralWorld (7F)!
Highlight concrete proof: your 10-minute storefront funnel (how many walked past vs. stopped vs. bought), whether the “0% Sugar Added” message was visible from 5 metres away, real shopper quotes, and rival prices/queues (Yo-Chi, Thank You Cup).

🗣️ Stage Script Starter (Say It Like This): “Why is this happening? Instead of guessing, we visited Yolé at Siam Paragon and CentralWorld. In our timed traffic count, [X] shoppers walked past, yet only [Y%] stopped because 0% Sugar Added wasn’t visible from the walkway — however, over half of those who tasted actually bought! That proves our #1 bottleneck isn’t product taste; it’s stopping the walk-past crowd.”

3

Pinpoint Your Target Customer & Why You Chose This Path

⏱️ ~1.0 Min 📑 Slides 5 – 6

Never say “our target is everyone.” Define the #1 primary customer group you will win first (e.g., health-conscious Gen-Z students & young professionals, Pilates/run-club communities, or young mall families) and when they crave a treat.
Show strategic trade-offs: Briefly compare 2–3 strategic options and explain why your chosen path beats the alternatives (e.g., why heavy price discounts would erode Yolé’s 65% gross margin and premium brand, or why energizing 15 existing stores beats expensive new mall leases first).

🗣️ Stage Script Starter (Say It Like This): “We evaluated three paths: opening costly new stores, running heavy price discounts, or unlocking repeat habits inside Yolé’s 15 existing prime locations. Discounting damages brand equity and margins — so we focus squarely on [Target Persona], where Yolé uniquely owns the sweet spot of 100% dessert joy, 0% added sugar, and zero pay-by-weight bill shock.”

4

Walk Through 2–3 Concrete, Actionable Solution Pillars

⭐ Heart of Your Pitch (~3.0 – 3.5 Mins) 📑 Slides 7 – 9

Avoid vague phrases like “do TikTok marketing” or “launch a promotion.” Make judges visualize the exact customer experience inside a Yolé store tomorrow — What · Where · How · Price:

🍨 Pillar 1: Storefront / Product Where does the new signage go? How does 1-spoon sampling work at peak hours? Which exact Hero Combos & THB prices simplify ordering?

✨ Pillar 2: Habit & Buzz How do you fill quiet weekday afternoons? Which fitness studios or universities do you partner with? How does the 10-second QR LINE Stamp Card reward the 3rd visit?

🏡 Pillar 3: Basket & Occasions How do you lift THB per order or reach customers outside the mall (e.g., Bestie Duo Bundles, melt-safe GrabFood topping pods, or Take-Home packs)?

🗣️ Stage Script Starter (Say It Like This): “Let’s walk into Siam Paragon to see how our three pillars work together. First, at 5 metres away, shoppers spot our new backlit Hero Board… Second, to turn first-time tasters into weekday regulars… Third, to lift average basket size…”

5

Prove Budget Discipline, Profit Impact & Bear-Case Safety

⏱️ ~1.0 – 1.5 Mins 📑 Slide 10 (Live ROI Slider!)

Even though you aren’t pitching VCs for funding, Yolé’s management team must ask: “Does this pay back our marketing & store budget?”
Present 4 crystal-clear, realistic numbers:
1. Total Investment & Monthly Running Cost (must stay strictly within any budget given in the case!)
2. Incremental Revenue & Gross Profit (built from believable unit math — e.g., selling just +20–25 extra cups per store per day)
3. Year-1 Net Profit & Payback Period (how many months to recover the upfront spend)
4. Cautious Bear Case: Show that even if sales grow only half as much as planned, Yolé still makes a profit!

🗣️ Stage Script Starter (Say It Like This): “Our plan is capital-light and grounded in conservative store math. Investing [X THB] across [N] stores requires selling just [+24] extra cups per store per day to generate [+Y M THB] in Year-1 net profit — paying back in [3.2 months]. Even in our cautious Bear Case at half that growth, Yolé still nets [+Z THB].”

6

Show a "Pilot-First" Rollout Timeline & Pre-Empt Key Risks

⏱️ ~1.0 Min 📑 Slides 11 – 12

Test Small Before Scaling Big: Business judges love teams who pilot in 2 flagship stores first (Days 1–90 at Siam Paragon & CentralWorld), measure clear KPI gates (e.g., stop-rate lift & LINE sign-ups), and only then roll out to all 15 Thailand stores in Months 4–12.
Answer Judge Objections Before They Ask: Name 2–3 real operational risks (e.g., “Won’t free sampling slow down the cashier queue?” or “Won’t GrabFood cups melt in Bangkok traffic?”) and state your practical fix right on Slide 11.
Close Memorable & Confident: End by tying back to your 1-sentence vision and welcoming Judge Q&A with a smile!

🗣️ Stage Script Starter (Say It Like This): “We don’t gamble across 15 stores on Day 1. In Days 1 to 90, we pilot at Siam Paragon and CentralWorld with clear KPI gates. We’ve also built practical guardrails — handing out pre-chilled sample spoons outside the cashier line so queues stay fast, and restricting delivery to 4 km in insulated pods. Thank you — we’d love to answer your questions!”

⚠️ 3 Classic Mistakes High-School Teams Make (Avoid These!)

Easy Extra Points

1. Wasting 3 Mins on Yolé’s History ❌ Yolé executives and judges already know Yolé started in Europe and sells froyo! Skip the Wikipedia intro and jump straight into your 1-sentence answer and Bangkok mall insights.

2. Breaking Yolé’s Brand DNA ❌ Never propose sugary toppings, artificial syrups, or cheap fast-food price wars. Every idea must strengthen 0% Sugar Added + Zero-Dairy Oat-Milk + Feel-Good Premium Vibe.

3. Listing 10 Disconnected Ideas ❌ Judges forget laundry lists! Pick 2–3 tightly linked pillars that directly solve today’s root problem, and explain how they work in vivid detail.

🚀 Ready to Put This 6-Part Formula into Action?

Our 12-slide Feel-Good Live Web Pitch Deck is already structured in this exact 6-step order, and our 3. Pitch tab has a live 8–10 min stopwatch + 45-second random Judge Q&A drill!

🍨 Open 12-Slide Live Web Pitch Deck →

🍨 Yolé Feel-Good Live Web Pitch Deck (12 Interactive Slides)

No PPT Needed!

Present directly from our interactive Yolé store-concept web deck! Includes fullscreen stage mode (press F), inline text editing, live Mall Funnel, interactive Judge Q&A ROI slider, and 1-click 16:9 PDF export.

🍨 Launch Fullscreen Web Pitch Deck → 💰 Open Live ROI Simulator (Slide 10)

🎤 Live 8–10 Min Pitch Stopwatch

0:00

Planned total: 9:00 · Hard stop: 10:00

Current Part

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🗣️ 4-Part Speaking Script

Target 8.5 – 9.5 mins

❓ Judge Q&A Practice

Keep answers under 30–45s

Tap the button above to test yourself!

Add Our Own Questions

🎓 Meet the Judges & Speaker

What they care about

K. Parinda HasdarngkulWorkshop Speaker · Ex-MD P&G Thailand; Ex-Global GM SK-II

Cares about: real customer insight, clear target group, strong brand.

K. Harit HatawongJudge · Co-founder Innovator's Academy; Ex-Pok Pok

Cares about: practical execution, testing small first, store profit.

K. Phrao VikitsrethJudge · Founder & CEO, Peaches Active

Cares about: Gen Z lifestyle, fitness community, Instagram/TikTok buzz.

Nishlan PillayJudge · Founder & Director, Forrestor Trading

Cares about: profit margins, supply chain, realistic numbers.

Downloads Yolé Menu Competitors Verified Facts 15 Stores Backup Ideas

📦 Live Web Pitch Deck, Templates & Backup Files

🍨 Open Feel-Good Web Pitch Deck 🎨 Feel-Good Canva Import (.pptx) 🎨 Edit Feel-Good Deck in Canva 📑 Classic Deck (.pptx) 📊 Excel Model (.xlsx) 🖼️ Infographic Playbook (.png) ⬇️ Backup Data (.json)

🥊 Competitors in Siam Paragon & CentralWorld

Confirm prices on Sun 15 Nov

Brand	Location	Type	What to Compare
Yo-Chi	CentralWorld 2F (Groove)	Self-serve froyo (pay by weight)	Total cup price vs. Yolé fixed cup; queue & seating vibe
Thank You Cup	Paragon G · CentralWorld 7F	Plant-based healthy soft serve	Cup price, health messaging, toppings
Boost Juice	Paragon G · CentralWorld 7F	Fruit & protein smoothies	Fast grab-and-go "healthy treat" rival
Acai Story / Oakberry	CentralWorld 6F–7F	Açaí bowls & layered cups	Price (often 200+ THB) vs. Yolé Ibiza
Yogurtland	CentralWorld 6F	Self-serve froyo (pay by weight)	Check if open & price per 100 g
After You	Paragon 4F & G · CTW 7F	Indulgent dessert café	Same-floor crowd & group dessert habit

📌 Safe Facts vs. Things to Verify

Avoid guessing on slides!

Extra Notes / Facts Found by Our Team

🇹🇭 15 Official Yolé Stores in Thailand

✅ Source: yole.com

Flagship & Central Bangkok (5)

Siam Paragon (4F)
CentralWorld (7F)
One Bangkok (3F Parade)
ICONSIAM (GF The Veranda)
Central Park (Silom)

Suburban Malls (8)

Central Ladprao (GF)
Central Pinklao (GF)
Central EastVille
Central Chaengwattana (1F)
Mega Bangna
The Mall Bangkapi
Seacon Square
Future Park Rangsit (BF)

Community & Airport (2)

The Circle Ratchaphruek
Don Mueang Airport (T2, 3F)

💡 Optional Backup Ideas

Use ONLY if they match the real Dec 6 problem!

🗂️ Earlier Saved Notes (from previous site version)

Executive summary & problem Market & persona Product & menu Go-to-market CRM & stores

Competition Step-by-Step Hub

Step 1: Collect Real Store Data → 📱 1. Mall Visit

1️⃣ Count Traffic (10 Mins)

2️⃣ Record Real Menu Prices

3️⃣ Snap 6 Evidence Photos

4️⃣ Ask Staff 5 Quick Qs

5️⃣ Ask 2–3 Customers

6️⃣ Supermarket & Online

Step 2: Solve the Case & Build Slides → 🧠 2. Case Day

🤖 Step 1: Paste Case → 1-Click Send to AI

🎯 Step 2: Lock In 1-Sentence Answer + 3 Pillars

💰 Step 3: Verify Profit & ROI Numbers

📑 Step 4: Tick Off All 12 Slides → Export PDF

Step 3: Practice Q&A & Live Pitch → 🎤 3. Pitch

🎲 Random Judge Q&A (45s)

🗣️ 4-Part Speaking Script

⏱️ Live 8–10 Min Stopwatch

📈 Our Progress

🍨 Live Web Pitch Deck, Templates & Backup

1. Count Storefront Traffic (10 Mins)

2. Write Down Real Menu Prices (THB)

Nearby Competitor Prices (Same Mall)

3. Take 6 Evidence Photos

4. Ask Staff 5 Quick Questions

5. Ask 2–3 Customers

6. Quick Store, Supermarket & Online Check

🛒 Supermarket Freezer Check (Gourmet Market Paragon / Tops CTW)

📲 Online Check (Can do at home — shared for both malls)

📋 Export Mall Visit Summary

Step 1. Paste Today's Case Problem

Step 2. Our Winning Plan

Step 3. Profit & ROI Calculator

Step 4. 12-Slide Deck Checklist

✅ Final Check Before Submitting Deck

🔎 Quick View: Our Mall Visit Data

🎯 How to Pitch a Business Case (8–10 Minutes)

⏱️ Recommended 9-Minute Stage Pacing (Leaves a Safe 60s Buffer Before 10:00!)

Open with Your "1-Sentence Big Answer" Immediately

Diagnose the "True Root Cause" Using Your Real Mall Evidence

Pinpoint Your Target Customer & Why You Chose This Path

Walk Through 2–3 Concrete, Actionable Solution Pillars

Prove Budget Discipline, Profit Impact & Bear-Case Safety

Show a "Pilot-First" Rollout Timeline & Pre-Empt Key Risks

⚠️ 3 Classic Mistakes High-School Teams Make (Avoid These!)

🚀 Ready to Put This 6-Part Formula into Action?

🍨 Yolé Feel-Good Live Web Pitch Deck (12 Interactive Slides)

🗣️ 4-Part Speaking Script

❓ Judge Q&A Practice

Add Our Own Questions

🎓 Meet the Judges & Speaker

📦 Live Web Pitch Deck, Templates & Backup Files

🍨 Yolé Menu & Recorded Mall Prices

🥊 Competitors in Siam Paragon & CentralWorld

📌 Safe Facts vs. Things to Verify

Extra Notes / Facts Found by Our Team

🇹🇭 15 Official Yolé Stores in Thailand

💡 Optional Backup Ideas