YOLÉ THAILAND × WBCC 2026

Competition Step-by-Step Hub

Follow the 3 simple steps below in order. Everything you type or tap auto-saves across phones and laptops.

📍 Step 1: Mall Visit — Sun 15 Nov

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Siam Paragon (4F) & CentralWorld (7F)

🏆 Step 2–3: Competition — Sun 6 Dec

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Wellington College International School Bangkok

🗺️ What Do We Do? (3 Easy Steps)

Follow in order

1

SUN 15 NOV · AT SIAM PARAGON & CENTRALWORLD

Collect Real Store Data (📱 1. Mall Visit)

Count passersby & buyers for 10 mins, write down real menu prices, snap 6 photos, and ask staff & 2–3 customers quick questions. Works even if mall Wi-Fi drops.

2

SUN 6 DEC (MORNING) · WHEN YOLÉ GIVES THE PROBLEM

Solve the Case & Build Slides (🧠 2. Case Day)

Paste Yolé's real question, click 1 button to copy your Case + Mall Data into AI chat, check your profit/ROI math, and tick off your 12 slides. (Remember: Judges read every slide deck first to pick the Top 5!)

3

BEFORE DEC 6 & TOP 5 FINAL ROUND

Prepare Q&A & 8–10 Min Live Pitch (🎤 3. Pitch)

Practice tough judge questions beforehand, and if chosen in the Top 5, use the 8–10 minute speaking script & timer on stage.

📈 Our Progress

Mall Visit — Siam Paragon

0%

Mall Visit — CentralWorld

0%

Judge Q&A Answers

0

Case Day Slide Checklist

0

💾 Quick Files & Backup

📑 PowerPoint Template (.pptx) 📊 Excel Model (.xlsx) ⬇️ Backup All Data (.json)

1. Count 2. Prices 3. Photos 4. Staff 5. Customers 6. Check

1. Count Storefront Traffic (10 Mins)

Siam Paragon

Stand 10–15 m away so you don't block the shop. Start the 10-minute timer and tap + to count.

⏱️ Shared 10-Min Timer

10:00

Time observed Minutes counted

–Stopped %
stopped ÷ passed

–Buy %
bought ÷ passed

–Close %
bought ÷ stopped

–Est. Cups/Day
rate × 12 hrs

👥 Optional: Tally Who Bought (Students, Tourists, Female/Male…)

2. Write Down Real Menu Prices (THB)

Siam Paragon

Look at the menu board and type real prices (numbers in THB).

Cup — Small Cup — Medium Cup — Large Beat of Ibiza Cone Bubble Up (Waffle) Extra Topping / Sauce Oat-Milk (Vegan) Extra Take-Home Pint Sold? Calorie Text on Menu Current Promotions

Nearby Competitor Prices (Same Mall)

Yo-Chi (CTW 2F Groove) Thank You Cup (Paragon G / CTW 7F)

3. Take 6 Evidence Photos

Shoot horizontal (landscape)

4. Ask Staff 5 Quick Questions

When there is no queue

5. Ask 2–3 Customers

Quotes look great on slides!

Say: "Excuse me, we're high-school students doing a project on Yolé. Could we ask 3 super quick questions?"

Why did you pick Yolé today instead of Yo-Chi, Thank You Cup, bubble tea, or açaí?
Did you know Yolé has 0% added sugar?
What would make you buy Yolé more often?

6. Quick Store, Supermarket & Online Check

Siam Paragon

"0% Sugar Added" sign is hard to spot from 5 metres away Customers take a long time deciding at the menu Staff suggested extra toppings / sauces Staff mentioned LINE OA / stamp card Staff offered free tasting samples Not enough seats — people have to walk & eat

Taste notes (Yolé froyo vs. oat-milk vs. Yo-Chi / Thank You Cup) Biggest problem or opportunity we noticed here

🛒 Supermarket Freezer Check (Gourmet Market Paragon / Tops CTW)

Are Yolé pints/bars sold in the supermarket? Details (Yolé price, or other healthy ice-cream brands in freezer)

📲 Online Check (Can do at home — shared for both malls)

LINE OA (@yolethailand) & Promotions Instagram & TikTok (@yolethailand) GrabFood / LINE MAN Delivery

📋 Export Mall Visit Summary

⏱️ 4-Hour Case Countdown (Shared)

4:00:00

Step 1: Case Problem Step 2: Our Plan Step 3: Profit Math Step 4: 12 Slides Mall Evidence

Step 1. Paste Today's Case Problem

First 15 mins

Paste or type the problem Yolé gave today

❓ Main question to answer 🎯 Target goal / KPI 💰 Budget given (if any) 🚧 Rules / Things we cannot do

🤖 Fast Track with AI Assistant

Click below to copy today's Case Problem + ALL of your Paragon & CentralWorld research data in one click, then paste it into our AI chat!

Step 2. Our Winning Plan

Keep it clear & focused

Our 1-sentence answer (put this on Slide 1 & Slide 2!)

Action Pillar 1 Action Pillar 2 Action Pillar 3 (optional)

Step 3. Profit & ROI Calculator

Use these exact numbers on your slides

Adjust the boxes below. Every result updates automatically so your team's slides never contradict each other.

Stores included Cups / store / day Avg price / cup (THB) Expected sales growth (%) Extra THB per cup (upsell) Gross profit margin (%) Upfront budget / cost (THB) Monthly running cost (THB)

Extra Revenue / Year–

Extra Gross Profit / Year–

Year-1 Net Profit–

Year-1 ROI–

Payback Time–

Growth Needed to Break Even (1 Yr)–

Case	Sales Growth	Year-1 Net Profit	ROI	Payback

Step 4. 12-Slide Deck Checklist

0 / 12 ready

Judges read your slides without you in the room to choose the Top 5. Write a clear 1-sentence headline per slide and tick ✅ when done in PowerPoint/Canva.

✅ Final Check Before Submitting Deck

📑 Download PowerPoint Template

🔎 Quick View: Our Mall Visit Data

Auto-pulled from Step 1

🎤 Live 8–10 Min Pitch Stopwatch

0:00

Planned total: 9:00 · Hard stop: 10:00

Current Part

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🗣️ 4-Part Speaking Script

Target 8.5 – 9.5 mins

❓ Judge Q&A Practice

Keep answers under 30–45s

Tap the button above to test yourself!

Add Our Own Questions

🎓 Meet the Judges & Speaker

What they care about

K. Parinda HasdarngkulWorkshop Speaker · Ex-MD P&G Thailand; Ex-Global GM SK-II

Cares about: real customer insight, clear target group, strong brand.

K. Harit HatawongJudge · Co-founder Innovator's Academy; Ex-Pok Pok

Cares about: practical execution, testing small first, store profit.

K. Phrao VikitsrethJudge · Founder & CEO, Peaches Active

Cares about: Gen Z lifestyle, fitness community, Instagram/TikTok buzz.

Nishlan PillayJudge · Founder & Director, Forrestor Trading

Cares about: profit margins, supply chain, realistic numbers.

Downloads Yolé Menu Competitors Verified Facts 15 Stores Backup Ideas

📦 Templates & Backup Files

📑 PowerPoint Slide Template (.pptx) 📊 Excel Financial Model (.xlsx) ⬇️ Backup All Website Data (.json)

🥊 Competitors in Siam Paragon & CentralWorld

Confirm prices on Sun 15 Nov

Brand	Location	Type	What to Compare
Yo-Chi	CentralWorld 2F (Groove)	Self-serve froyo (pay by weight)	Total cup price vs. Yolé fixed cup; queue & seating vibe
Thank You Cup	Paragon G · CentralWorld 7F	Plant-based healthy soft serve	Cup price, health messaging, toppings
Boost Juice	Paragon G · CentralWorld 7F	Fruit & protein smoothies	Fast grab-and-go "healthy treat" rival
Acai Story / Oakberry	CentralWorld 6F–7F	Açaí bowls & layered cups	Price (often 200+ THB) vs. Yolé Ibiza
Yogurtland	CentralWorld 6F	Self-serve froyo (pay by weight)	Check if open & price per 100 g
After You	Paragon 4F & G · CTW 7F	Indulgent dessert café	Same-floor crowd & group dessert habit

📌 Safe Facts vs. Things to Verify

Avoid guessing on slides!

Extra Notes / Facts Found by Our Team

🇹🇭 15 Official Yolé Stores in Thailand

✅ Source: yole.com

Flagship & Central Bangkok (5)

Siam Paragon (4F)
CentralWorld (7F)
One Bangkok (3F Parade)
ICONSIAM (GF The Veranda)
Central Park (Silom)

Suburban Malls (8)

Central Ladprao (GF)
Central Pinklao (GF)
Central EastVille
Central Chaengwattana (1F)
Mega Bangna
The Mall Bangkapi
Seacon Square
Future Park Rangsit (BF)

Community & Airport (2)

The Circle Ratchaphruek
Don Mueang Airport (T2, 3F)

💡 Optional Backup Ideas

Use ONLY if they match the real Dec 6 problem!

🗂️ Earlier Saved Notes (from previous site version)

Executive summary & problem Market & persona Product & menu Go-to-market CRM & stores

Competition Step-by-Step Hub

🗺️ What Do We Do? (3 Easy Steps)

Collect Real Store Data (📱 1. Mall Visit)

Solve the Case & Build Slides (🧠 2. Case Day)

Prepare Q&A & 8–10 Min Live Pitch (🎤 3. Pitch)

📈 Our Progress

💾 Quick Files & Backup

1. Count Storefront Traffic (10 Mins)

2. Write Down Real Menu Prices (THB)

Nearby Competitor Prices (Same Mall)

3. Take 6 Evidence Photos

4. Ask Staff 5 Quick Questions

5. Ask 2–3 Customers

6. Quick Store, Supermarket & Online Check

🛒 Supermarket Freezer Check (Gourmet Market Paragon / Tops CTW)

📲 Online Check (Can do at home — shared for both malls)

📋 Export Mall Visit Summary

Step 1. Paste Today's Case Problem

Step 2. Our Winning Plan

Step 3. Profit & ROI Calculator

Step 4. 12-Slide Deck Checklist

✅ Final Check Before Submitting Deck

🔎 Quick View: Our Mall Visit Data

🗣️ 4-Part Speaking Script

❓ Judge Q&A Practice

Add Our Own Questions

🎓 Meet the Judges & Speaker

📦 Templates & Backup Files

🍨 Yolé Menu & Recorded Mall Prices

🥊 Competitors in Siam Paragon & CentralWorld

📌 Safe Facts vs. Things to Verify

Extra Notes / Facts Found by Our Team

🇹🇭 15 Official Yolé Stores in Thailand

💡 Optional Backup Ideas