Team Hub
One place for field research, the 4-hour case, and the live pitch. Everything syncs across the team's phones and laptops.
👥 Team
Saved for everyone📈 Progress
💾 Backup
Download everything the team has entered as a file. Do this after Field Day and the night before the competition.
🎯 Solo Counter
Siam ParagonEach teammate picks one thing to count and taps the big button. Taps are saved on the phone if the signal drops and sent when it's back.
1. Field Mission Steps
Siam Paragon2. Storefront Traffic
Siam Paragonstopped ÷ passed
bought ÷ passed
bought ÷ stopped
rate × 12 open hrs (estimate)
3. Who Buys? (tally)
Persona evidence4. Real Prices (from the menu board)
Replaces our estimatesType exactly what the board says (THB). These numbers feed the Knowledge page and the financial calculator.
Competitors
5. Photo Checklist
Shoot landscape 16:9Photos are resized on the phone before upload so they send faster on mall Wi-Fi.
6. Staff Interview
Ask when the queue is quiet7. Customer Interviews
Golden quotes for the deckOpener: "Hi! We're high-school students working on a business case for Yolé. Could we ask you 3 quick questions?"
- What made you choose Yolé today instead of another dessert (Yo-Chi, Thank You Cup, bubble tea, açaí…)?
- Did you know Yolé has 0% added sugar? Does that change how often you'd eat it?
- What would make you come back more often?
8. Store Audit
Operations evidence9. Supermarket Freezer Check
Retail channel evidence10. Digital Check
Do anytime · shared📋 Field Report
🗓️ 4-Hour Plan
1. Case Brief
Fill in the first 15 min2. Problem Framing
SCQA + Issue treeIssue tree — break the key question into 3–4 sub-questions
3. Options & Scoring
5 = best on every criterionWeights: Impact 30 · Brand fit 20 · Cost (5 = cheap) 20 · Speed 15 · Risk (5 = safe) 15. Score out of 100.
💡 Need ideas? Open the idea bank
4. Our Answer
This becomes slide 1–25. Numbers
Same formulas everywhereChange the inputs to match the case. Empty boxes use the grey default. Every output is calculated from the same inputs, so slides stay consistent.
| Scenario | Order uplift | Year-1 net gain | ROI | Payback |
|---|
📐 Formulas (put these in the appendix)
- Baseline revenue = stores × orders/day × ticket × 365
- New revenue = stores × orders/day × (1 + uplift) × (ticket + ticket uplift) × 365
- Incremental gross profit = (new − baseline revenue) × gross margin
- Year-1 net gain = incremental gross profit − running cost × 12 − investment
- ROI = Year-1 net gain ÷ investment
- Payback (months) = investment ÷ (incremental gross profit ÷ 12 − running cost per month)
- Bear / Bull = uplift × 0.5 / × 1.5
6. Deck Builder
0 / 16 doneWrite each slide title as a full-sentence conclusion (an "action title"). Assign an owner so the team can build in parallel.
7. Standalone Deck Checklist
Judges read the deck without us🔎 Evidence from Field Day
Auto-updated🗣️ Speaking Plan & Scripts
8–10 minutes total❓ Q&A Bank
30-second answersOur own questions
🎓 Judges
Lens = our assumption
Likely lens: consumer insight, clear target, brand building.
Likely lens: feasibility, testing small first, unit economics.
Likely lens: brand, lifestyle, community, social media.
Likely lens: margins, supply, distribution, commercial reality.
✅ Pitch-Day Checklist
📌 Fact Bank
Only ✅ and 📏 facts go on slides as factFacts we add
🍨 Yolé Menu
Prices = recorded on Field DayFroyo CupsParagon S/M/L: / / Beat of IbizaParagon: · CTW: 
Cone ItParagon: · CTW: 
Bubble Up (waffle)Paragon: · CTW: 
Twist to HappinessParagon: · CTW: 
Flavour cupsPistachio · Choco-hazelnut · Red berry · Mango-passion (yole.com)Field-recorded price comparison
🥊 Competitors near our two stores
Locations from web sources — confirm on site| Brand | Where | Model | Watch for |
|---|---|---|---|
| Yo-Chi | CentralWorld 2F (Groove) | Self-serve froyo, pay by weight | Typical cup total vs. Yolé fixed price; queue size |
| Thank You Cup | Paragon G · CentralWorld 7F | Plant-based / organic soft serve | Price, health claims, who buys |
| Yogurtland | CentralWorld 6F (reported) | Self-serve froyo | Still open? Price per weight |
| Boost Juice | Paragon G · CentralWorld 7F | Smoothies | "Healthy treat" alternative |
| Açaí (Acai Story, Oakberry) | CentralWorld 6–7F | Açaí bowls | Price, layered-cup look vs. Ibiza |
| After You | Paragon 4F & G | Dessert café | Same-floor dessert spend at Paragon |
🇹🇭 15 Yolé stores in Thailand
✅ yole.com store locator- Siam Paragon (4F)
- CentralWorld (7F)
- One Bangkok (3F Parade)
- ICONSIAM (GF The Veranda)
- Central Park (Silom)
- Central Ladprao (GF)
- Central Pinklao (GF)
- Central EastVille
- Central Chaengwattana (1F)
- Mega Bangna
- The Mall Bangkapi
- Seacon Square
- Future Park Rangsit (BF)
- The Circle Ratchaphruek
- Don Mueang Airport (T2, 3F)