🍦 YOLÉ THAILAND × WBCC 2026
🟢 Live Multi-User Sync
NATURALLY FEEL-GOOD PITCH & STRATEGY HUB
Zero Dairy • Zero Sugar Added • Click any Yolé signature product below to open its Competition Presentation Module.
1. Executive Summary & Problem
Slides 1–2: SCQA Framework, "Guilt vs. Indulgence" Tension & 0% Sugar Awareness Gap.
2. Market Reality & Persona
Slides 3–4: Competitive Matrix (vs. llaollao/Acai), Target Persona & Live Field Insights.
3. Pillar 1: Product & Menu
Slides 5–6: Functional Toppings, Simplified 3-Step Menu Board & Off-Peak Dayparting.
4. Pillar 2: Viral Go-To-Market
Slide 7: "0% Sugar, 100% Vibe" Campaign, School Ambassadors & Run/Pilates Collabs.
5. Pillar 3: CRM & 15 Stores
Slides 8–9: LINE OA Gamified Loyalty, Supermarket Pints & 15 Thailand Branches Rollout.
6. Financials & Judge Q&A
Slides 10–12: Interactive P&L Simulator, ROI Payback, Judge Profiles & PPTX/XLSX Files.
Module 1: Executive Summary & Core Problem (Slides 1–2)
Cup of Bliss • SCQA Framework
📌 Situation & Complication (SCQA)
- Situation: Yolé operates 15 prime locations across Thailand with a superior Spanish food-tech product: 0% Sugar Added (~65 kcal/100g) plus a 100% Dairy-Free Oat-Milk option.
- Complication: Despite massive health trends in Bangkok, walk-in consumers perceive Yolé as an expensive, occasional sugary treat (~159–189 THB) identical to llaollao, leaving weekday daytime capacity underutilized.
🎯 Key Question & Winning Answer
- Key Question: How can Yolé convert its hidden "0% Sugar / Dairy-Free" advantage into high-frequency daily habit and +25% store footfall within 12 months?
- Winning Answer: Reposition Yolé from an "Occasional Mall Dessert" to "Bangkok's Daily Feel-Good Fuel" via 3 Pillars: Functional Menu Architecture, Viral Gen Z Activation, and LINE OA Habit CRM.
✏️ Live Team Draft: Slide 1–2 Executive Summary & Problem Statement
Module 2: Market Reality, Competitor Matrix & Target Persona (Slides 3–4)
Beat of Ibiza • Consumer Insights
🥊 Competitive Landscape in Bangkok
- Direct Rival (llaollao): Strong sauce craze (Biscoff/Pistachio), but uses regular sugar and lacks a dedicated Vegan Oat-Milk soft-serve platform.
- Functional Rivals (Boost Juice / Acai Story): Own the "healthy post-workout / afternoon refresh" mindshare, yet lack the indulgent creamy swirl experience of Yolé.
- Yolé's White Space: 100% Indulgent Creamy Texture + 0% Sugar Guilt.
👩🎓 Primary Target Personas
- Primary ("Aim, 17" — Gen Z Student): Studies near Siam/Silom, hangs out at Paragon/CentralWorld after school, loves aesthetic TikTok/IG snacks, tracks calories & skin health.
- Secondary ("Ploy, 27" — Urban Fitness Executive): Pilates/Run Club regular, lactose-sensitive, craves a guilt-free afternoon energy boost or post-dinner reward.
📊 Live Field Research Snapshot (Auto-Pulled from Paragon & CentralWorld Data)
Loading live field data...
✏️ Live Team Draft: Slide 3–4 Persona & Field Evidence Highlights
Module 3: Pillar 1 — Product & Menu Engineering (Slides 5–6)
Mango Ibiza • Product Architecture
1. "Feel-Good Fuel" Functional Line
Introduce High-Protein Crunch & Chia/Whey Boosters (+25 THB) and "Yolé Power Bowls" to capture the post-workout & weekday afternoon energy occasion.
2. Zero-Friction Menu Redesign
Eliminate queue hesitation with a "3-Step Visual Menu Board" displaying bold calorie badges ("Under 150 kcal • 0% Sugar Added") and pre-curated Hero Combos.
3. Localized Thai Seasonal Drops
Launch limited-edition Mango Sticky Rice Oat-Swirl & Thai Tea 0% Sugar Crunch to drive viral PR and tourist trial at Paragon, CTW, and Iconsiam.
✏️ Live Team Draft: Slide 5–6 Product Innovation & Menu Strategy
Module 4: Pillar 2 — Viral Go-To-Market & Gen Z Activation (Slide 7)
Pistachio Cone • Brand Activation
1. "0% Sugar, 100% Vibe" Storefront
Install eye-level neon calorie comparison boards & run "Proactive Spoon Sampling" during peak mall hours—converting 30%+ of lookers into buyers.
2. Campus Ambassador League
Recruit student creators from international schools & universities (Chula, Thammasat, Mahidol) with a "Show Student ID = Free Topping Upgrade" weekday privilege.
3. Active Lifestyle Collabs
Partner with Bangkok Run Clubs, Pilates studios (e.g., Peaches Active community), and boutique gyms for weekend "Sweat & Swirl" pop-ups.
✏️ Live Team Draft: Slide 7 Marketing Campaign & Viral Hook
Module 5: Pillar 3 — Omnichannel CRM & 15-Store Rollout (Slides 8–9)
Bubble Up • Footprint & Retention
Tier 1 Flagship Mall Kiosks (Siam Paragon 4F / CentralWorld 7F)
5-Store Pilot Focus: High Gen Z, Office & Tourist Footfall
Tier 2 Suburban & Community Hubs (The Circle / Mega Bangna)
Phase 2 Expansion: Family Take-Home Pints & Delivery Hubs
📱 "Yolé Club" LINE OA & Off-Peak CRM
- 10-Second QR Onboarding at POS: Scan to collect digital swirl stamps (Buy 5 Get 1 Free Upgrade).
- Weekday Happy Hour (11:00–14:00): Automated LINE push offering double points or free sauce upgrade to monetize quiet weekday hours.
- Premium Supermarket Pints: Expand 500ml Take-Home Pints (359 THB) into Gourmet Market & Villa Market.
🇹🇭 All 15 Official Yolé Thailand Stores (Rollout Tiers)
- Phase 1 Pilot (5 Flagships — Months 1–3): Siam Paragon (4F), CentralWorld (7F), One Bangkok (3F), Iconsiam (GF), Central Park Silom.
- Phase 2 Suburban Scale (8 Malls — Months 4–6): Central Ladprao, Mega Bangna, Central Pinklao, Central EastVille, The Mall Bangkapi, Seacon Square, Central Changwattana, Future Park Rangsit.
- Phase 3 Community & Transit (Months 7–12): The Circle Ratchaphruek, Don Mueang Airport (T2 3F).
✏️ Live Team Draft: Slide 8–9 Omnichannel, CRM & 90-Day Implementation Plan
Module 6: Financial Projections, ROI & Judge Defense (Slides 10–12)
Pistachio Cup • Commercial Viability
🎛️ Interactive Pilot Assumptions (Synced Live)
Pilot Store Count5 Stores
Average Base Serving Price159 THB
Extra Topping Upsell Rate (+25 THB)40% of orders
Baseline Daily Transactions / Store180 orders/day
Strategy Footfall Uplift+25% Footfall
Total Campaign Investment500,000 THB
COGS + Packaging Rate33% (67% GP)
📋 Slide 10 Pitch-Ready Bullet Summary
1-Year Total Revenue
45.6M THB
+9.1M THB incremental
1-Year Net EBITDA
10.1M THB
22.1% Net Margin
Campaign ROI
380%
Net return on marketing spend
Payback Period
4.0 Mo
Est. CAC: 15 THB | LTV: 1,320 THB
📈 1-Year Pro Forma P&L Statement
| Financial Metric | Baseline | With Strategy | Variance |
|---|---|---|---|
| Daily Txns / Store | 180 | 225 | +25% |
| Average Basket Size | 169.0 THB | 169.0 THB | - |
| Total Gross Revenue | 36,504,000 THB | 45,630,000 THB | +9,126,000 THB |
| Cost of Goods Sold (COGS) | 12,046,320 THB | 15,057,900 THB | +3,011,580 THB |
| Gross Profit (GP) | 24,457,680 THB | 30,572,100 THB | +6,114,420 THB |
| Store OPEX (Labor, Rent, Mktg) | 16,735,760 THB | 20,469,700 THB | +3,733,940 THB |
| Net Profit Before Tax (EBITDA) | 7,721,920 THB | 10,102,400 THB | +2,380,480 THB |
🛡️ Scenario Sensitivity Table (Bear / Base / Bull)
| Scenario | Footfall Boost | Total Revenue | Net Profit | Payback |
|---|---|---|---|---|
| Conservative (Bear) | +10% | 40.1M THB | 8.7M THB | 6.5 Mos |
| Base Case (Expected) | +25% | 45.6M THB | 10.1M THB | 4.0 Mos |
| Aggressive (Bull) | +45% | 52.9M THB | 12.8M THB | 2.8 Mos |
🎓 WBCC 2026 Judges & Speaker Scoring Focus
K. Parinda Hasdarngkul
Workshop Speaker • Ex-MD P&G Thailand; Ex-Global GM SK-II
Looks For: Sharp consumer tension, clear Target Persona, P&G's Where to Play & How to Win logic, and brand equity protection.
K. Harit Hatawong
Judge • Co-founder Innovator's Academy; Ex-Pok Pok
Looks For: Startup unit economics (LTV:CAC > 3x), fast 5-store pilot execution, and zero store bottleneck.
K. Phrao Vikitsreth
Judge • Founder & CEO of Peaches Active
Looks For: Gen Z lifestyle aesthetics, TikTok/IG viral visual hooks, and active community/Pilates collaborations.
Nishlan Pillay
Judge • Founder & Director of Forrestor Trading
Looks For: Commercial margins (67% GP), Spanish cold-chain buffer stock, and FMCG take-home pints scaling into supermarkets.
1. Step-by-Step Field Mission Protocol
1, 2, or 3 Teammates Ready
2. Storefront Footfall & Conversion Counter (Live Multi-User)
Updates Every 2.5s
⏱️ 10-Minute Traffic Observation Timer
10:00
🚶 Total Passersby (Walked Past Store)
People walking directly past the storefront in 10 mins
0
👀 Stopped to Look (Visual Hook / Menu Readers)
Paused or turned head to inspect signage/menu board
0
🍦 Entered Queue to Buy (Converted Customers)
Stepped up to counter to place an order
0
🥄 Requested Free Sample First
Asked staff to taste before committing to buy
0
🆚 Rival Queue: llaollao (Same Hour)
People waiting at llaollao in the same mall
0
🆚 Rival Queue: Acai Story / Boost Juice
People waiting at healthy dessert rival
0
3. Customer Demographics & Behavior Tally
Slide 4 Persona Data
👩 Female Buyers
0
👨 Male Buyers
0
🎒 Gen Z / Students (15–24)
0
💼 Young Pros / Office (25–40)
0
👨👩👧 Families with Kids
0
✈️ Foreign Tourists / Expats
0
🛵 Delivery Riders (Grab/Lineman)
0
📸 Took Social Photo First
0
4. Essential Photo Checklist + Direct Cloud Upload
Shoot 16:9 Landscape
Any teammate can snap and upload photos below — they instantly sync across everyone's screen.
5. Staff Interview Script & Answer Log
6 Strategic Questions
Question 1 • Best-Sellers & Hero Combos
"Which cup size, base, and sauce/topping combination do customers order the most here?"
Question 2 • Vegan Oat-Milk Base Performance
"How popular is the Vegan Oat-Milk ice cream compared to regular froyo? Who usually orders it?"
Question 3 • Peak vs. Dead Hours (Off-Peak Opportunity)
"What times of day are the busiest, and which hours on weekdays are the quietest?"
Question 4 • Customer Awareness of "0% Sugar Added"
"Do most walk-in customers already know Yolé has 0% added sugar, or are they surprised when you tell them?"
Question 5 • Takeaway Pints & Delivery Riders
"Do many customers buy takeaway pints or order via Grab/Lineman? How do you keep it from melting?"
Question 6 • Loyalty Program & Student Discounts
"Is there currently a LINE membership point card or any special student promotion?"
6. Customer Vox Pop Interviews
Slide 4 Golden Quotes
• Q1 (Why Yolé?): "What made you choose Yolé today over other desserts like llaollao, boba, or acai?"
• Q2 (0% Sugar Impact): "Did you know Yolé has 0% added sugar, and does that make you willing to eat it more often?"
• Q3 (Wishlist): "If Yolé launched high-protein froyo, morning bowls, student discounts, or supermarket pints—what would you love most?"
• Q2 (0% Sugar Impact): "Did you know Yolé has 0% added sugar, and does that make you willing to eat it more often?"
• Q3 (Wishlist): "If Yolé launched high-protein froyo, morning bowls, student discounts, or supermarket pints—what would you love most?"
Customer Interview #1 (Teammate 1)
Customer Interview #2 (Teammate 2)
Customer Interview #3 (Teammate 3)
7. Deep Store Audit & Operational Bottlenecks
Judges Defense Data
⏱️ Service Cycle Time Stopwatch (Order ➔ Receive Cup)
00:00.0
Taste & Texture Notes (Froyo vs. Vegan Oat-Milk vs. llaollao)
Key Branch Pain Points & Strategic Opportunities Spotted
📋 Export Complete English Field Research Report
Both Branches Combined